Analytics & Technology
Data That Drives Every Decision.
Tailored Media Services is built on a proprietary technology stack that gives our clients real-time visibility into campaign performance, audience behavior, and competitive positioning — across every audio platform.
The Intelligence Layer Behind Every Campaign
Most agencies report on what happened. We tell you why it happened — and what to do next. Our analytics infrastructure combines first-party listener data, platform APIs, third-party attribution tools, and custom modeling to give you a complete picture of your audio investment.
Platform Capabilities
Our Technology Stack
Real-Time Campaign Dashboards
Every client gets access to a live dashboard showing impressions, frequency, reach, and engagement metrics updated continuously throughout the campaign flight. No waiting for weekly reports.
Audience Research & Segmentation
We build detailed listener profiles using behavioral, demographic, and psychographic data from Nielsen, Scarborough, and proprietary first-party sources to identify and reach your ideal customer.
Attribution & Conversion Tracking
Connect audio ad exposure to real business outcomes — website visits, phone calls, store visits, and online conversions — using pixel-based, call tracking, and foot traffic attribution methodologies.
Competitive Intelligence
Monitor competitor audio spend, creative rotation, and platform mix in real time. We use this intelligence to identify gaps and opportunities before your competition does.
Media Mix Modeling
Understand the true contribution of each audio channel to your overall marketing performance. Our MMM approach isolates audio's incremental impact from other media investments.
Dynamic Creative Optimization
Automatically rotate and optimize ad creative based on performance signals — daypart, geography, audience segment, and platform — to maximize engagement and conversion rates.
Integrations
Data Sources We Integrate
We don't rely on a single data provider. Our multi-source approach gives you a more complete and accurate picture.
Audience Research
- Nielsen Audio
- Scarborough Research
- MRI-Simmons
- GfK MRI
Platform Analytics
- Spotify Ad Analytics
- Pandora AMP
- iHeart Analytics
- SiriusXM Insights
Attribution
- Veritone
- Podsights
- Chartable
- CallRail
Competitive Intel
- MediaMonitors
- Kantar Media
- Ad Intel
- iSpot.tv
Reporting
Reporting That Actually Makes Sense
We translate complex audio data into clear, actionable insights your whole team can understand.
Executive Summary Reports
High-level performance snapshots designed for leadership — key metrics, trend lines, and strategic recommendations in a single page.
Granular Platform Breakdowns
Station-by-station, show-by-show, and daypart-by-daypart performance data for your media team to act on.
Audience Delivery Verification
Third-party verified audience delivery reports confirming your campaign reached the right people at the right frequency.
Post-Campaign Analysis
Comprehensive end-of-flight analysis with learnings, benchmarks, and recommendations for the next campaign cycle.
See Our Analytics Platform in Action
Request a live demo of our campaign dashboard and reporting suite.